![[마케팅] 미샤의 온라인 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/540/539230-0001.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/540/539230-0002.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/540/539230-0003.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/540/539230-0004.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/540/539230-0005.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/540/539230-0006.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/540/539230-0007.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/540/539230-0008.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/540/539230-0009.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-10](http://images.happyhaksul.com/thumb/540/539230-0010.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-11](http://images.happyhaksul.com/thumb/540/539230-0011.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/540/539230-0012.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/540/539230-0013.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/540/539230-0014.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/540/539230-0015.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-16](http://images.happyhaksul.com/thumb/540/539230-0016.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-17](http://images.happyhaksul.com/thumb/540/539230-0017.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-18](http://images.happyhaksul.com/thumb/540/539230-0018.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-19](http://images.happyhaksul.com/thumb/540/539230-0019.gif)
![[마케팅] 미샤의 온라인 마케팅 전략(영문)-20](http://images.happyhaksul.com/thumb/540/539230-0020.gif)
분야
ppt2.SWOT Analysis
3.STP Strategy
4. 4Ps
5.Rivalry and Risk in Internet MKTG
6.Vision /Future
Now, I’d like to explain about the STP Strategy.
First, market segmentation!! We divided into the market with 3 categories.
Demographic- there is a market of teenagers aged between 15 to 23 years old. And groups with high purchasing power aged above 30.
Purpose of the purchase- Low price with fair quality, trend, and product design are the main factors that affect the purchase.
Lifestyle- these days consumers are pursuing more diverse and new products. And compared to the past % of teenagers purchasing make-up products continuously has grown.
To build an internet Community focusing on women
To build strong Communication with beautynet members
To build image of Asian Beauty Crator
Enjoyable Internet community with various contents
Beautynet Shopping Mall
Multi-website with integration of online & Off-line website
Menus are not organized
(lack of consistency)
2)Contents are not differentiated
Interface Designs looks too
complicated
PRICE
Offer product for 3,300 Won
Minimize the bubbles in price by reducing the cost of packing, advertising, distribution.
Offer relatively low price
PRODUCT
Apply the trend of cosmetics through ideas from members as a prosumer
Maximize the quality from consistent development
Offer segmented product – skin type
