1. KoreanWave Phenomenon
The KoreanWave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the KoreanWave started with the rising popularity ofKorean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
Overview
We will be looking at the history ofKoreanwave and the current status and the development ofKoreanwave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Koreanwave has brought about. And then, our focus was on discovering the solutions and directions that Koreanwave must follow in order to develop its existence into th
The Beginning of the koreanwave
What is the “KoreanWave”?
The Koreanwave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “KoreanWave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
KoreanWave
The KoreanWave refers to spread of South Korean Culture around the world.
Strengths
Unique charms ofKorean celebrities
Refined music and fancy performance
Attractive characters and one-of-a-kind storytelling
KoreanWave ripple effect
KoreanWave has had a great ripple effect throughout the economy
The Koreanwave is responsible for achieving over one bi
of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. TH