Journalism Theory
Group 1: Grasping journalistic concepts in India’s sexual harassment case
Background of the ‘Bus sexual harassment’ issue
In September last year, there was an issue brought up as a major strike was held to raise the voice against the mass rape done by six guys to a female college student in a bus in New Delhi. Even India’s Prime Minister has also w
audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of divers
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1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA