persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners
Introduction
Today’s China
Before we elaborate on our subject, we thought it is important to understand about the present situation of China. Thus, by comparing both China’s current and expected future situation, we’ve divided our sub-directions.
After implementing an open economy, China has been rapidly developing and eventually, they took a pos
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
of A’s bluffing. This game structure is called, ‘Bluffing Game’. The game table in Bluffing game is here.
Table 3. Payoff table of bluffing game
A B Cooperate No Cooperation
Cooperate (3,3) (1,4)
No Cooperation (4,2) (2,1)
(3) Bully game
In the chicken game, B’s preference is same as that of the dead-lock game, and A’s preference is that of the chicken
What’s the main driving force behind human being’s decision? In other words, what really motivates a person to act in that way? For instance, suppose you started a certain company and soon you’ll be finding yourself putting together a bunch of departments and naming them as marketing department, sales department, public relations department, finance department and so on, without even thinki