Long-term paradigm shift in business
Weakening growth potential
by just reinforcing the existing business
Selecting and concentrating
on a higher value-added business
Keeping diverse businesses
led to
failure of fostering growth engine intensively
New Business models
allow to overcome recession
Continuing unwinnable competition
led to
mergers and acquisitions
business & existing business is able to result in de-motivation of new growth business
In order to correct errors and improve efficiency in the corporate level, KEPCO has made some guidelines. Its main objectives are reinforcing correlation between plan and real action, and having objectivity by increasing the proportion of quantitative index.
For achieving management goal more efficiently,
Business Strategy
Google business model is actually from advertisement. So basic strategy of Google is focused on maximizing the effect of advertisement. To achieve this goal, a number of visitors and traffic are needed, so Google provides users variable free services. Google merged many companies since 2002, and also has developed variable services on its own.
4.2.1. Dominating Internet Advert
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
Business Level Strategy Existing
Starbucks doggedly keep high quality of coffee. So they make an invest getting high quality coffee beans. They are definitely not Cost Leadership. And Starbucks targets not entire people but 20;s and 30’s women specially upper classes people. That is Market Segmentation is not high and they are not differentiation. Their business level strategy is focus. But St