Ⅰ.의의
- 호텔이나 모텔이 하나의 그룹을 형성하여 운영될 때 그것을 체인이라 부른다.
- 일반적으로 3개 이상일 때 체인이라고 하고, 체인이라는 말 대신 호텔시스템
이라는 말을 사용하기도 한다.(교과서 발췌)
☞체인호텔 : 체인호텔의 발달은 1907년 리츠칼튼호텔에서 리츠라는 이름
Ⅰ. Hotel structure
1. Chainhotel
Hong kong-based Mandarin Oriental traces its history from 1926 when its first owner, Hong kong Land, acquired the Gloucester Hotel in Hong Kong. In 1974, the group expressed its intention to expand into the rest of Asia with hotels that reflected the Hong Kong Mandarin Oriental's standard. The group went though various corporate changes. Eventually part o
1. Hospitality Industry
Consists of lodging, restaurant, travel and entertainment industry.
Lodging and restaurant industry are determined as the major components.
Other industries are closely connected to the two main industries.
So, we will discuss the two major industries; → lodging industry and restaurant industry
3. Lodging industry in Korea
Chainhotels – Hotel Shilla
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotelchains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotelchain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca