did The Gap change the retail clothing industry? How did competitors react to these changes?
Gap INC.의 시작은 1969년 리바이스 중심의 상품 진열형 청바지 점에서 시작되었는데, 1986년 스스로의 업태를 SPA 라고 정의하면서 패션 시장에 SPA라는 용어를 탄생시켰다. SPA는 제조 직매형 의류전문점을 의미하는데, 이는 값비싼 옷
Goods Aspect : Clothing and accessories (Department stores and On-line shopping malls)
• Consumable goods and industrial products (Major supermarkets, On-line shopping malls)
• Beverages and daily products (Supermarkets and convenient stores)
• Price Aspect: There is barely no price difference between major supermarkets and supermarkets (especially enterprise supermarkets)
clothes industry. Brand awareness and consumer preference of foreign companies such as Nike, Adidas, and Reebok etc. have been especially huge obstacles to LECAF, the Korean domestic company. Against those weakness, LECAF is opposing our strong competitors in the way that LECAF ourselves is the authentic sports brand of Korea. However, compared with companies whose target is young generation same
clothes and houses.
As the concept of "well-being" has been highly valued among modern people and caused a sensation in every sector of society, we are going to conduct research about the controversial problems in the coffee market.
1. Theoretical consideration
(1) Definition of well-being trend
Well-being can be found in the etymology of the word 'wellness', for the first time an Ame
trend is not caused by ecological factors. This new transportation is charming, unfamiliar and fresh. So young and trendy consumers are fascinated by something stylish and freedom rather than environmental and economical efficiency.
The next generation transportation ways with unique appearance and eco-friendly characteristic is the new item that complete the style.
4. Eco-friendly Clothes