of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also invested as the construction expenses. At that time, there was no social infrastructure for the basic industries in Korea. For breaking away the title, ‘the
of consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during Chinese milk scandal and how they survived.
2) Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existin
5. Resource
Construction industry’s main raw material is reinforcing rod, cement, ready-mixed concrete, etc. The rate of resource supply form internal is higher than form overseas countries. But as the Korean internal recourse’s exhaustion, overseas market’s resource dependence is going to rise. Especially, with the Chinese cheaper and quality raw material income to Korean market, we suppo
Korean Air Cargo, is the third largest cargo airline in the world.
Established in 1977, Pantos now has become domestic company which has largest quantity of goods transported in international trades.
Its business targets are more than 1,000 companies including electronics & hi-tech, construction & machinery, chemical & oil etc.
Luxembourg City-based Cargolux is one of the world's leading
of alcohol market will be very important in the long run. In the future, major soju market will be mainly composed of low percentage of alcohol. Therefore, if Jinro wants retain its position, it must conquer low percentage of alcohol market.
2) Customer Analysis
Traditional Soju is originated from middle age of korea. When Korean government prohibited using rice for alcohol, The liquor we ca