Summary and creative answers to Toyota Motor Manufacturing, U.S.A., Inc.
BACKGROUND Toyota invested up to 800 million dollars in Kentucky and made Toyota into a multinational corporate company. But Toyota very concerned about the reputation of high quality at low cost. Toyota tried to transplant its unique production system to Bluegrass Country effectively. In this way Toyota could increase
Background information about the campaign
Dutch brewing company
Founded in 1863 by Gerard Adriaan Heineken
Started to export to U.S in 1933
began to emerge as world-class beer in 1970s
Creative commercial campaign
Story telling rather than obvious intent
Advertising images rather than products
Targeting men and men’s concern
Message factor
Story telling: ea
creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in eight countries and an online store where hardware and software products are sold.
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit. They were hand-built by
from college, I gained practical experience in various design teams. Through this process, I realized that strategic project management and efficient operation are essential to create the real value of design. No matter how excellent the design is, if it fails to manage the diverse talents and
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④ "Bridging Creativity and Strategy: My Journey Towards Design Management"
Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t