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- 가장 고객과의 상호 작용이 많은 곳 ‘기업의 얼굴’, ‘기업 이미지’
- 비대면 판매로 인한 경영 개선, 고객 관리 강화에 따른 매출 증대, 시장 확대 등 기업 경쟁력 확보의 대안
- "신용카드의 선택에 결정적인 영향을 미치는 요인은 낮은 이자율보다는 콜 센터와 대금청구,
1. Executive Summary
This year there are outlook that department of Banking creditcard companies would lead the market. To counteract this, We propose the strategy for the Hyundai card what located department of corporate creditcard companies. First, Occupying number 1 in department of corporate creditcard companies and then to jump to department of bank creditcard. Our proposal is based on
Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system
III. Situation of point mileage in creditcard
As using creditcards increases more and more, so does point mileage of creditcards. Here are some charts about that. Total amount of money used by creditcard keeps growing since 1990. (There’s an outlier in 2002. There’s a sudden increase of spending because of world cup. But, This Chart generally goes upward.) Similarly, balance of point
1. Discusss the pros./cons of whether Citibank should launch the card product in Asia
There are pros on cons on whether citibank should launch the creditcard or not. On the Pros perspective citibank should launch the card product in Asia due to the following reasons. From the marketing perspective, many countries`are still underdeveloped, there's a rapid economy growth in the Asia-Pacific regi