[금융경제] 신용카드의 마일리지 서비스(영문)

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레포트 > 경제경영계열
2010.10.13
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소개글

[금융경제] 신용카드의 마일리지 서비스(영문)에 대한 자료입니다.

I. Introduction
II. Idea and Issue of point mileage & history
III. Situation of point mileage in credit card
Ⅳ. Cards
Ⅴ. Problems of point system.
Ⅵ. Conclusion

본문내용

III. Situation of point mileage in credit card

As using credit cards increases more and more, so does point mileage of credit cards. Here are some charts about that. Total amount of money used by credit card keeps growing since 1990. (There’s an outlier in 2002. There’s a sudden increase of spending because of world cup. But, This Chart generally goes upward.) Similarly, balance of point mileage is getting more and more. Also, amount of using point mileage keeps growing, too. These charts show that using point mileage is growing now.

We know that many people use point mileage of credit cards now. So then, point mileage affects people to use credit card? There are many researches about it. Most of them indicate that point mileage of credit cards stimulates people to use credit cards. Here is an experiment in a thesis. The sample consists of 211 people who are upper 20s. Researcher asked them why they use credit cards. Then, 31% of them answered that because credit cards have many discount advantages they use credit cards. And 21.7% of them said that they use credit cards because of point mileage. There’s a statistical test, too. This table is about an analysis of variance. The hypothesis is “A degree of satisfying about mileage service affects making use of credit cards.” In this test, significant probability of ‘degree of satisfying’ is 0.000. Under the significant level is 95%, this hypothesis is true. And a coefficient of determination is 0.138, this test has statistically significant result.

Independent variable Non-standardized coefficient Standardized coefficient
t
Significant probability

#금융경제 #신용카드 #서비스 #경제 #신용

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