Ⅰ. Introduction ofHyundaicard
1. History and Status ofHyundaicardHyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which isthe point anticipation system
1. Executive Summary
This year there are outlook that department of Banking credit card companies would lead the market. To counteract this, We propose the strategy for theHyundaicard what located department of corporate credit card companies. First, Occupying number 1 in department of corporate credit card companies andthen to jump to department of bank credit card. Our proposal is based on
Card, City Bank, Hana SK Card, HyundaiCard, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profession Card Company – Enterprise Business (HyundaiCard, Lotte Card, Samsung Card)
Combining the management of Bank – City
to advertise the unique taste and efficacy of each tea. These brochures should be placed at or near each table to make it accessible for customers to read them while waiting for their menu.
Relevance: Consumers must feel thatthe choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions intheir lives.
• Many choose to drink coffee and related pr
is held to promote awareness ofthe new menu to consumers. In addition, seasonal tumblers are released. Also, inthe late of year, Starbucks offer ‘Starbucks Diary’ through sticker event.
Pascucci: Pascucci isoffering reserving service and discount through partnership with many credit card companies.
Caffe Bene: The most famous Caffe Bene’s marketing strategy is an advertisement that ap