METHODS
1 Methodological approach
: using a grounded theory approach
:constant comparison of data and use of theoretical sampling
2 Sample
:consisted of 44 managers in 15 small and medium firms in three industries
;building materials; transportation products
;and resin & plastics products
:small 7 / medium 8
:cost-based 6 / competition-based 5 / value-based 4
:CEOs or top executives 15
1. INTRODUCTION
1-1. Problematique of Our Research
Basically, Sociology is based on studying a human society. So If we study sociology in Korea, of course, the sociological significant should focus on Korean society. but, it was biased toward theoretical universality and did not focus on Korean specificity and excessively depended on Western, especially American theory andmethodology. Theory
in Korea. Periodically, the election opened the way to the 21st century and historically, the election had the potential to change political forces and make a smooth transition to a new regime. Most importantly, the election was during a time of economic hardship. After long years of development, Korea was catching up to the wealthy, developed nations and accepted to OECD. However, the ambitious
and knowledge. Third, the formal-typical idealizations of the theory are then tested and used to analyze action. Fourth, the rationality of the action is evaluated in a virtual, reflexive discourse. Rational choice theory can only understands language use, while ethnomethodology can only thematize and alter the way in communication takes place. Second statement of the pattern requires as complete
andintention to buy.
The effect of promotions on the modification of internal reference price has not been sufficiently analyzed in the area of services, specifically in services with a high degree of commitment in the purchase, like the package tour.
Although the model of price perception developed in the academic literature does not differentiate between goods and services, the effect of p