2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number ofcustomers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
of mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to keep Skim pricing strategy since it satisfies many of favorable cond
of rivals
*Gain in competition service costs
Fedex SWOT Conclusion
As you can see from this free Fedex Swot, the FedEx Corporation is doing well and, despite the economic slowdown, keeps turning a profit. This is because FedEx is based on a sound business model.
Customers always need packages and belongings shipped in any economy, and the company has done an excellent job so far
customer support, login, and sign up.
There is another advertisement on the right side for products especially on sale.
b. Categories
On May 24th 2011, Auction changed their categories display to absorb subcategories of them.
1) Cosmetics/ perfumes/Hair styling devices → Domestic/Foreign cosmetics.
화장품/향수/이미용 → 국내/해외화장품
2) Body/Hair/
of its flagship products.LG Electronics continues to adhere to its management philosophy, creating value for customers, shareholders, and people. In addition, LG's Promise represents our promise to the people, the planet, and prosperity.
1. Main Product
* Mobile Communications
- Recent developments in IT and communication technology mean that consumers now require a host of different multime