of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem offinance. US’s recession spread to global
as airlines and travel.
-There were three types of opportunity to do new ventures in disparate markets.
① Privatization and deregulation
② Direct selling of goods and services to consumers
③The boom of Technology, Media and Telecom
-He did so many new ventures, it made him release equity from established and growing businesses to support the new ventures in finance way.
personally, I think international political economy is a field studying how international politic and economy are closely linked beyond national barriers in the era of globalization.
More specifically, you may come up with Asian Financial crisis back in 1997 or subprime mortgage crisis several years ago.
Or just simply like fight between Sam-sung and Apple in other continents.
Surely, we are l
of whom are Indonesians and 15% consisted of Americans, Europeans and a group of various foreigners. This country has the 4th largest population after China, India and the United States. Roughly, half of the population (around 120,000,000 people) is under 29 years old; which means the nation has a large number of youths.
- Economical perspective
-The GDP per person in Indonesia is $2329.
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p