Moreover Amazon created a user-friendly Amazon.com interface for the convenience of the customers. Amazon.com’s customer interface was developed to facilitate a comfortable and convenient shopping experience minus all the annoyances of on-line shopping that encouraged return customer. Many features provided by Amazon.com stressed “ease of use” which included tailoring of the Amazon.com site
Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula
I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h
end, we are establishing a multi-layer overseas
business platform to carry out R&D, investment and marketing functions. Our goal is to
record 40 percent of revenue from foreign sales by 2017, making Dong-A a genuinely
global enterprise.
Customer & Competitor
1. Customer
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some wome