What is the CRM
Professor
Robert lattberg
(in Northwestern University) say
“Having a customer database is no longer
a competitive advantage.
Not having a customer database is now
a competitive disadvantage.”
Strategy to learn more about
customer’s needs and behaviors
Innovation to change
in organization
‘SPIRAL strategy’ which is about creating synergy effect by utilizing their core competence. Based on key device, they bring out many applications. As a result, SHARP lead to create new market.
③ Environmental-friendly : SHARP’s effort to go green is also a notable feature. By pursuing ‘save energy and create energy’, SHARP has produced environmental-friendly technologies and posi
No More Growth Possible
Emergence of Competitors
New Marketing Strategy Required
Marketing Strategy of Danisco
Xylitol
-Dentist +Finland +Website
Fruit Sugar
- GI Mark (당 지수)
-“나는 다이어트 중입니다”
Corporate Promotion Relation Campaign
Media Promotion: Innovation & Bio Technology
Medical Sponsorship (ex. Diabetes)
soon become advertiser.
-Alliances with Starbucks
*Definition: two different company contract to achieve their goal and share danger and profit through interactive relationship. Because they combine individual capability for their goal, such business is used to get more resources, technology, labor. It can make them to precede.
Specifically they can get effect through alliance like this.
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car