respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
10) Chairman Suiteairman Suite
Designed for the high life, the 629-square meter Chairman Suite is set on level 54 like a priceless gem, with a choice of a black-and-granite or a gold-and-earth-tones color theme.
Layered in sumptuous grandeur, all four bedrooms are splendidly furnished and come with walk-in closets, as well as ensuite bathrooms boasting jacuzzi bathtubs and rain showers to deliv
system, Cruise Match®2000. To make travel agent booking easier, Cruise Match®, gives travel agents direct access to RCCL’s computer reservation system.
External Issues
Economic Issues
-U.S. inflation rates in 2003 remained low.
-European economies, which represent 30 percent of world GDP, are a mixed bag. Europe in general has experienced three years of slow growth with some recent