Consequences
Great deal in determining people's responses to the comparative evaluations
Feelings of inequity
Loss of group cohesion
Theft
Low quality
Withdrawal effort, leave
Increase turnover rate
Terrorist attacks in 2001:
Air traffic in US dropped of 45%
Passengers’ traffic dropped of 7.2% in 2001 and 4.7% in 2002
Iraq War in 2003:
air traffic dropped again in march 2003
Ⅰ. 응급상황 시 행동 요령
생명을 위협하는 위급한 상황을 만났을 때
• 1단계 : 위급상황이라는 것을 인지할 것
• 2단계 : 어떻게 행동할 것인가를 결정할 것
• 3단계 : 119에 신고할 것
• 4단계 : 응급의료요원이 사고현장에 도착할 때까지 적절한 응급처치를 행할 것
응급처치 실시의 범위
2.학습내용
1. 응급환자 사정 및 분류
1)응급환자 사정 : 일차사정
일차적 사정 시 환자의 생명 유지 능력을 위협하는 문제점들을 즉각적으로 파악하기 위해 신속하게 사정해야한다. 환자의 기도 및 호흡, 순환 상태를 파악하고 환자에게 필요한 적절하고도 즉각적인 간호 수행이 포함된다.
1)기도
'
BMW & MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000
Oil shock(1956) ► Need for Small and Economy car in Europe
U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road
THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving
Launched with a single model (the Mini Hardtop),
Today’s
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in