farm은 supermarket channel과 natural foods store에서 모두 broker를 사용하기 때문에 option3에서도 broker fee로 매출의 4%를 지불해야 한다.
아래의 표는 기존의 판매 채널 매출과 option3 진출 시 예상 되는 매출액의 합친 표이다
1999 2000 2001 2002 2003 2004 2005
매출 13,000,000 18,087,805 22,534,634 26,850,829 32,001,653 38,14
Weakness
Option2는 전국 유통이기 때문에 초기 Slotting Fee가 비싸 초기에 부담으로 작용할 것이다.
또 Natureview Farm은 슈퍼마켓 채널, 혹은 전국 유통채널에 대한 관리를 해본 경험이 없다. 따라서 유통채널 관리를 잘 해낼 수 있을지 확신이 서지 않는 상황이다. 또 기존 시장에 비해 출고가가 낮아져 마진
We picked out four case of policy implementation. The first case is policy of Rice subsidy. Rice subsidy is policy which supporting capital for farmer whose incomes are decreased by FTA or something else. The government estimates supporting capital by depending on harvested rice. However, some peoples who do not farming before, abuse this policy, so they take government’s money unfairly. Especi
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
and volunteering works for helping world coffee farms to establish a health café culture. Caffebene as the first European style café brand is building the best partnership among affiliate stores, employees and customers. Caffebene is devoting itself to make up a healthy and suitable culture for Korea, aiming for the liberal spirit and leisurely lifestyle of European cafés.