lifestyle. The sales amount of men’s apparel is the biggest, accounting for 44 percent. Ralph Lauren has many apparel brand lines too, from relatively low price brand ‘Polo’ to high-end luxury brand ‘Ralph Lauren Collection, and from kids and adults. And 8 brands are launched in Korea among all of Ralph Lauren brands, 7 brands are apparel brands and the other is home collection.
b) Kor
제일 모직은 이미 국내에서는 선두 패션 업체이다. 이러한 제일모직이 국내 수요 시장의 한계 극복과 매출 확대를 위한 방법으로 1997년에 처음 중국 시장에 진입하였다. 중국 패션 시장의 특성과 현황은 어떠하며, 제일모직이 진입 이후 어떠한 노력들을 하고 있는지 알아보겠다.
우선 중국 시장은
◎ 40·50대 여성들의 체형 변화
· 중년 여성은 체중이 증가하는 경향이 있으며 특히 하반신의 경우 중년여성은 허리선의구별이 어렵고, 배가 나오며 미혼여성보다 허리너비와 가슴너비의 차이가 감소하고 엉덩이가 처지는 체형 변화가 나타난다.
· 옆면 실루엣에서는 배가 나옴과 동시에 엉덩
fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the comp
fashions and lifestyles around the world as well as looking
for new materials.
Headquarter’s one of the role is development of materials.
The development of materials is especially important for core
Products.
Production & procurement control quality of production and factory.
Next is personal management and leadership style
First, personal management.
All emplo