and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.
In an attempt to clarify the situation, Jo
and strategies.
First, we briefly introduced each of the two companies. In the introduction, we included history, and the brands of the company. Then we started the strategic management process. After looking at the mission and objectives of the two firms, we made an external analysis of the casual dining industry. We made the PEST analysis, and then the Five Forces Model analysis. Then we look
and GAP analysis, the team generated various ideas. Then, the team moved on to develop the product concept. The team came up with five different concepts of 1) Nutrition powder straw 2) Separated nutrition drink & milk 3) Nutrition powder cube 4) Nutrition powder tube 5) Nutrition powder bar.
Among five concepts, the team conducted Full Screen method to test the feasibility of each concept. As
1. Introduction
Our group has chosen to do a case study in the field of food service management, as that is related to our major.
In today’s service-oriented world, we often see companies formulating creative business methods to increase competition and to meet customer demands. Prime examples of such are two leading American companies in the field of grocery retail, Whole Foods Market (WFM)
and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standardized flavor of giant franchisers like Starbucks. Regardless of the price people wants high quality with fresh idea of culture. One reliable documentary takes an example of Starbucks at Seattle as a failure case of standardized coffee franchiser. Even if Starbucks at Seattl