Functional Footwear Market
Currently, functional footwear market is growing rapidly. Functional footwear is the shoes which make user's health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, an
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
function as
the 2 most important factors that determine the sectors.
By Place
Divide into 2 Sector : salon and non-salon
Non-salon: Usually sells at supermarkets, cosmetic stores etc.
Salon: Tends to be more sensitive to trends.
By price and function
Divide into 2 Sector : Premium and non-premium
Generally the premium products are more expensive but have
a spe
products, pursue ongoing product innovation, assume ever-greater responsibility for all product aspects, and stay close to the customers through open communication.
b. Marketing : Well-positioned product lines according to their functions and development of sustainable products, customer-related marketing promotions such as experience marketing and locally differentiated marketing proces
product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational