3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
Trend Analysis
Crossover in Musical
전 세계 뮤지컬 극장가에서 ‘인접 장르간 융화’ 는 하나의 트렌드, 일명 ‘무대 위의 크로스오버 현상’
예) 뮤페라 ‘소양강의 노래’, 뮤지컬과 발레의 융화 ‘컨택트(Contact)
Figure Skating
김연아로 인한 국내 피겨 스케이팅 인기 급상승, 피겨 스케이팅을 소재로
CRM 1)고객의 구매성향, 패턴변화 분석을 통한 One-on-One 마케팅 시행
2)이탈고객, 매출감소 고객의 재유입 프로그램이 활성화
InCircle
1)NM카드 사용실적 3,000점 이상 고객 자동 입회(1년 누적포인트)
2)매출상위 고객 150,000명 참여
3)회원에 대한 Reward는 3등급, 18분류로 세분화
4)동사 고객 로열티 프로그램