ginseng business will be intensified along with expansion to the real-estate business, bio-industry, and in-house development. First, the red ginseng business will use 'Jeong-Gwan-Jang' as a brand image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research a
GINSENG INDUSTRY
THE LARGEST COMPANY; 정관장 (KGC)
- FEATURES
- CHANNEL STRUCTURE
- CHANNEL CONFLICTS
ENTRANT COMPANY; 한삼인 (NH)
- FEATURES
- CHANNEL STRUCTURE
- THE POINTS IN THE CHANNEL
- PROBLEMS
- POSSIBLE SOLUTIONS
CONCLUSION
Training
Providing various & specialized education
To cultivate talented & Global worker
Not Passive and Oppressive
→ Self initiated and Continuous
Employee
education
Operating L&D center
Learning and Development center
Learning Point System(50 points in a year)
Register the course they want
Global
education
Global education system
Foundation-Professional-Management
Sup
Ginseng makeolli in Ganghwa, Pine nut(잣) makeolli in Gapyong and etceteras. The additions increase the nutritional effect by complementing makeolli which is a healthier drink than other alcoholic beverages. The variations in makeolli can be infinite by adding any healthy ingredients.
Makeolli variations
Some producers try differentiation in using original ingredie
아리랑 프로젝트는?
이미 선점된 국내 온라인 시장을 벗어나 아직 그 잠재력이 높은 해외 시장을 먼저 타겟으로 정하여 세계적인 브랜드 이미지를 쌓음으로 결과적으로는 국내 시장에 대해서도 유리한 입장의 위치에서 마케팅을 할 수 있게 한다. 해외 시장으로의 진출은 먼저 미국 시장의 교포들