Globalization
1983년 미국에서 등장한 용어
정치, 경제, 문화 등 사회의 여러 분야에서 국가 간 교류가 증대하여 개인과 사회집단이 갈수록 하나의 세계 안에서 삶을 영위해 가는 과정
기업의 단순한 다국적 기업의 측면에서 확대되어 생산과 유통 등에서 규모의 경제, 국가 간 경제통합화 등의 현
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
Planning
Jinyoung Park is trying to make
singer’s local debut
around Park (Song writer)
Korean Resource ▶ American Style
Idol Star->Real Musician (Sing a song Writer)
Various genre
Control and manage their private life
Contents Business : Service Part (Music, Cartoon, Game, Movie, Character, Broadcast)
Recently, it’s interested in Contents Business
Especially
1. Introduction
1.1. Brief Introduction of Coca Cola
Founder : Asa Griggs Candler
Year founded : 1892
Corporate Headquarters : Georgia Atlanta
Gross Assets : 48.7 billion dollars (2009)
Employees : 13,9600 (2010)
Subscribers Worldwide : 200 nations / More than Billion bottles in a day
Ⅰ. Business Information
Company name : SPRINGBOK SPORTSWEAR
1) ABOUT SPRINGBOK Sportswear
SPRINGBOK Sportswear is a South Korea based clothing manufacturer, specializing in the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in