1999 ~ 2002 # 1 fashion brand
Line extension
Total Family Brand
Technical Center: international standard, quality
2004 S/S: Shanghai, China
Bean Pole Jeans
Wentworth Miller(Prison Break)
2007 S/S Bean Pole Jeans
- 30 % Sales Increase
19 styles
Less Originality
More Modern look, New style
: Backup Jeans, Crystal Jeans,
Black Jeans, Gray Jeans
Denim products 28% to 36%
Mastig