출생 :1979년 5월 10일 올해 31살!!!
신체 :164cm, 53kg!!!!
가수 핑클로 데뷔하여 연예계 생활 시작. 핑클 해체 후 솔로 가수로 데뷔 10minutes로 올해의 가수상 수상, 뿐만 아니라 예능, MC로 진출하면서 자신의 매력을 발산하고 있는 중..
① 핑클의 효리=> 이 효 리
소비자의 접근성을 용이하게 함=>”이효리”
is a good way to capture consumers’ attention easily in limited budget: borrowing existing well-known objects – It is parody marketing.
2. What and Why Is Parody Marketing?
The meaning of parody is making humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes it involves bad means, but humor and satire are the nature of parody. Parody marketing is a
Must understand consumers in all case
- Understanding consumer's habit
- Understanding consumer’s custom
- Understanding each custom of country
Need to sympathize with consumers
-Sympathize with consumers through a marketing consist with product concept
training new
talents ,advertising, sponsorships, TV and movie appearances
Assets: 100 million won
Corporation location:
Samseong neighborhood of Gangnam ,of Seoul
Firm's establishment day; April 20
CEO:
‘’IB Sports had only a limited capacity to manage Kim as a sportswoman in a way that reflected her needs since the company is involved in projects in a variety of areas’’.
is related to the required return of the stocks. Explain how you would help her understand these concepts.
-베타와 요구수익률-
베타(beta)는 개별주식에 대한 수익률과 시장수익률과의 관계로서, 전반적 시장의 위험과 개별주식의 위험의 관계를 나타내준다. 즉, 위험을 측정하는 지표로서 사용되는데, 증권시장 전체의 변