Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
expressing politeness:
-United States : Positive/Negative Face
-Korea : Honorifics
-conveying subservience
-endangering dignity
-communicating inattentiveness or guilt by averting the eyes
-the most popular nonverbal behavior of politeness
Other honorific non-verbal practices
-Receiving with both hands
-Empty hand supporting the other hand
-Us
express ‘no’. This behavior should not be considered dishonest. It is considered terribly rude if he did not attempt to give a person what had been asked.
For the religious reason being, it is important not to step on cows on the road, instead rub them for good luck. It is believed that cows are a reincarnation of human souls.
Lastly, let’s take a glance at the Intercultural Comp
honorifics in the relationship between professor and students. Under the setting of speaking with the professor, various questions were asked about address terms and relevant gestures such as, “How do you call your professor in this situation?” or “How do you greet him? How would you receive a handout?” To observe whether the subjects were comfortable with using honorific address terms or
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe