strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongh
Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Anima
human nature
-REBT 치료는 그들을 방해하고 있는 생각을 보여줌으로써 활동적이고 지속적인 긍정적
변화를 추구한다
Secular Humanism
-세속적 인본주의란 상대주의적, 회의적이며, 독단적이지 않고, 과학적 방법의 효과적인
측면으로 인간의 선택권과 목적성을 강조하는 것이다
-secular humanist들은 인간
Human Resource 측면
B. R&D 측면
C. 마케팅적 측면
D .재무적 측면
E. Cross-Functional Relationship 측면
F. 구조적 측면
4. WHESEN의 SWOT 분석
1) Strength 분석
① Leader의 조기 문제 인식 능력
② 시장 조사 능력
③ 기업 문화
④ 모회사의 기술력
2) Weakness 분석
①