and is playing an evident role in domestic andforeign relations.
First, in cultural sector, Hallyu enhanced the pride for Koreans. Hallyu is conceived as the first example of Korean culture being accepted by its neighboring countries. Especially, Hallyu has enhanced the pride of Koreans domestically, and has changed the image of Korea internationally.
Domestically, 1990s were when Hallyu bega
of items
ㆍWeak
- Weakened brandimage
- Inefficient domestic labor costs
- High price ratio compared to the brandimage
ㆍOpportunity
- Brand awareness level increase
- Offensive but consistent Strategy
- Growth of E-Business
ㆍThreat
- Popular foreign brands
- Cheap labor and high population possessing eastern Asian competitions.
Industry Analysis: Trends in the Fu
imaging (fMRI) technology. EEG measures fluctuations in the electrical activity directly below the scalp, which occurs as a result of neural activity. By attaching electrodes to subjects' heads and evaluating the electrical patterns of their brain waves, researchers can track the intensity of visceral responses such as anger, lust, disgust, and excitement. The fMRI, on the other hand, uses a gian
Recently in Korean society the world 'Multicultural' is largely issued. As a huge wave of globalization greatly affected the marriages of Korea society, the Multicultural families have shown a trend of continued growth. Though the marriages of the South Asian like Vietnam brides and Korean rural bachelors are majority, the number of the international marriages between Korean women andforeign men
Competition
Government Regulations
Anti-smoking Movement
Problems
Failure in Targeting Youth
Loss of BrandImage
Org. & Governance Problem
Government Regulations
Marketing restrictions
Increasing non smoking zones
High taxation
Org. & Governance Problem
Internal corruption due to high pressure in sales figures
Ownership conflicts raised by foreign investors