소개글
KT&G 마케팅 전략에 대한 자료입니다.
목차
Part 1. Goal, Problem & Issues of KT&G
Part 2. Strategy for Internal Problems
Part 3. Domestic Strategy of KT&G
Part 4. Foreign Strategy of KT&G
Loss of Brand Image
본문내용
Issues & Problems
Issues
Increased Competition
Government Regulations
Anti-smoking Movement
Problems
Failure in Targeting Youth
Loss of Brand Image
Org. & Governance Problem
Government Regulations
Marketing restrictions
Increasing non smoking zones
High taxation
Org. & Governance Problem
Internal corruption due to high pressure in sales figures
Ownership conflicts raised by foreign investors