Card = mere platinum and purpose of every card is the same!
Every card is unique and can tell about one’s identity?
Mask the absence of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has bec
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. Th