different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
decision making for the China market
China was an uncertain environment. Decision maker didn’t know all alternatives and outcomes, even probabilities. Since they were lack of so much information about how the tire market in China flows, they had to make careful decision making.
First, they had to identify and define the problem. Their primary problem was “nothingness”. They had no inform
cultural and geographical boundaries
For managing global operations
Supporting an international company’s
decision-making processes
Components of GIS
A network capable of global connection
A global database
Information-sharing technologies
Huge Transnational company
Global data base / access
Consolidated global reporting
Strategic planning support
international environment.
Effectiveness of organizational communication
For the company to be successful as Nexen tires, company should possess effective organizational communications. Internal communication in Nexen Tire is divided into two parts such as downward communication and upward communication. In the process of downward communication, every employee receives a copy of the strategi
makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japane