I. Introduction
McDonald's Corporation is the world's largest fast food chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
Background
In 1998,
Raising $160 million
in capital from top investors
In 1999,
Being awarded 75 landing and takeoff slots at the JFK
In 2000,
Starting commercial operations
Positioning
Colorful and fun airline
Value player
Leather seats
Unlike other LCC, Jetblue provided assigned seating
Providing free personal satellite television
3. DR. NATURE, Brand Concept and Value Proposition
DR. NATURE’s primary focus will be on safety and natural freshness. Its brand concept will emphasize being truly ‘natural’ and also functional, being effective on prevention of eczema, herpes, and atopy, thus assuming the role of a ‘doctor’. As of now, most of the products sold in the baby skin care market are advertised as “gree
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
2) News coverage in international news agencies
Covering the troubled situations between Google and China, most of news agencies, even Aljazeera, take a biased attitude toward Google. It is because ‘Free flow of information’ ideology was practically accepted to most part of the world after the Cold War, capitalism and democracy winning. Nowadays, freedom of speech is naturally needed to heal