want to inspect equipments by themselves, while not giving up the cheap price.
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s a
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating beneficial policies
toward foreign investors
Current Trend
Automobile Market Environment
Suzuki makes the first move in
1980 to become a market leader
Small car market is the largest
After relaxing trading laws,
various foreign companies
ent
internal structure: the establishment of the ‘Growth investment division’, the integration of marketing and production divisions of the carbon steel business, and a new executive position of Chief Technology Officer (CTO) (see Appendix 5) .
The Growth investment division is responsible for managing the entire corporate investment process; from performing feasibility studies on potential busi
position itself close to Zara in a product market positioning map (exhibit 5), it pursues a different business strategy. Rather than vertical integration pursued by Zara, H&M outsources all of its production and operates a single format which increases operating expenses. Such choice of outsourcing all production is reflected in a relatively low PPE to sales ratio of 15.5% which contributes to hi