menu?
• Price : What is competitive price of menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain stud
menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier
McDonald'sStrengthening wellbeing menu. Renewal of shops, massive discounts, discount service time in progress (Time Marketing), ₩ 3000 sold for a set menu. 2006 Mccafe Open
Lotteriabuilding a low-fat, low-calorie fresh line is highlighted through the development of health Korean menu like Kimchi, Rice burger.
KFC₩ 10,000 packages a set of economic, abundant & cheap buckets Set
5.2 Self-preparing food (Experience Marketing)
5.2-1 Customer Oriented Menu
The "Bulgogi Taco" could have been succeeded in USA because of localized menu. Bulgogi Taco used three bold flavors stand out in these dishes: caramelized kimchi, bulgogi and sriracha sauce. The favorite tacos include bulgogi pork and fried tofu served with a heap of shredded lettuce, toasted sesame seeds, cilantro a