1. Introduction
1.1 Why do we choose Travel Channel and this topic?
- The reason why we choose Travel Channel is the site is the most influential media related to travel in North America. We think images that Travel Channel create abour Korea is significant to Korea’s travel industry.
- The reason Why we choose Korea on Travel Channel is this. As a host, to respond to the push factor that th
2. About “Travel Channel”
Launched by Trans World Airlines in 1987
→Scripps Networks Interactive(May, 2012)
-’No reservations’
with Anthony Bourdain
’Bizarre Foods’
with Andrew Zimmern
Anthony Bourdain is…
-Chef at New York's famed bistro, Les Halles
-An accomplished author
(three crime novels, a cookbook, and several bestsellers)
Kitchen Confident
1. Product introduction
What is smart kimchi refrigerator?
A. One of essential home appliances
B. Not for just kimchi
→But for all groceries which have to be stored under certain circumstances
C. How can it be smarter than previous one?
D. The most inconvenient point:
“We cannot see inside”
중략
2. Situational analysis
Current situation
A. Overall
The fi
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a