소개글
[경영학] 스마트 김치 냉장고 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Product introduction
- What is smart kimchi refrigerator?
2.Situational analysis
- current situation, PEST, competitor, target market, customer profiles,
3.SWOT analysis
- strength, weakness, opportunity, threat
4.Marketing goals
5.Marketing positioning
6.Marketing Mix(5Ps)
7.Financials
본문내용
1. Product introduction
What is smart kimchi refrigerator?
A. One of essential home appliances
B. Not for just kimchi
→But for all groceries which have to be stored under certain circumstances
C. How can it be smarter than previous one?
D. The most inconvenient point:
“We cannot see inside”
중략
2. Situational analysis
Current situation
A. Overall
The first kimchi refrigerator in 1995
Kimchi refrigerator market has grown steadily until 2002
The period of market maturity After 2002
Life span: usually 7 years →Replacement need happens.