1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data rep
and efficient for the company. Thus, We will have answered the three questions of strategic management.
Ⅰ. COCA-COLA'S CURRENT LOCATION
(1) Presentation Of The Company
Do I need to present this company, probably the most famous in the world? Coca-Cola is probably the best-known company all over the world, with Microsoft.
Coca-Cola is a worldwide known company created in 1886 in Atlanta.
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
Marketing
Trend
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli
to measure activity in specific regional spectra of the brain response
to l
and etc.
Amazon.com bought a company called Mobipocket in 2005. Mobipocket is a French company, which developed e-book software technologies for PDAs. Amazon.com bought the company as a reaction to Adobe’s announcement of suspending its sale of e-book packaging software. As Amazon Kindle’s exclusive format AZW is based on the Mobi format, we can deduce from these facts that Amazon.com plann