capable of purchasing medium priced perfumes. It positioned itself as a perfume with relatively low price compared to those of Dior and Chanel, but possessed high quality that consumers would want at the same time. This positioning even had a big impact on teenagers, allowing Lolita Lempicka to be a brand that became popular amongst young women.
4P
Product- Lolita Lempicka hired French pro
Manufacturing
Service
Manages productivity
Stickers/tags on the finished
imported goods
Transport Service
Developed advanced transportation system
through the best quality trucks
Distribution Consulting Service
Constructed DW’s Centroid
Established efficiency in distribution
management operation
Central Operation Service
Manages inventory service system
Controls te
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
manufacturing time takes longer.
As a result, they use the continuous casting process.
.
.
Posco SCM Flow
Reducing the lead time by forecasting the demand
Integrating the production planning of headquarter and steel mill in order to satisfy the customers’ demands
employees need to take a responsibility to customers (from ordering period to the time that the products has been de