Motives of Investigation
The Rapid Growth ofOnline Car-Insurance Market
->Keen Competition
The Rapid Growth of Daum-Direct One
->Not a fore runner at first
->Approach to the insurance marketof IT company
- 5th January 2004. Foundation
- Investment rate
-> Daum communication 90% : LG Insurance 10%
- Goal for 2004
-> 1% ofmarket sharing in total car insurance
-> Tot
online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We defined the biggest part as e-commerce, which is including not only auction and open market platform, but also price comparing website (shopping.co
ofonline retail venture such as purchasing Livebid.com to enter online auctions. Amazon bigger their businesses to the global scale as well. For global expansion, Amazon first enter into English speaking countries by acquire overseas Internet companies that already had strong presence in local domestic market. Acquisition is a way of wholly owned subsidiary and specifically an M&A. By diversify
of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality mat
of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight