분야
ppt2. Introduction of Daum DirectOne
3. Online Car Insurance Market
4. SWOT of Daum DirectOne
5. Comparison with Rivals
6. Conclusion and Future Prospect
The Rapid Growth of Online Car-Insurance Market
->Keen Competition
The Rapid Growth of Daum-Direct One
->Not a fore runner at first
->Approach to the insurance market of IT company
- 5th January 2004. Foundation
- Investment rate
-> Daum communication 90% : LG Insurance 10%
- Goal for 2004
-> 1% of market sharing in total car insurance
-> Total income: 1000 millions won
- Final Goal
-> Leading company in the on-line insurance Market
Online Car Insurance Market
Oct. 2001
->Foundation of KYOBO Insurance
- Currently Circumstance
-> Stagnation of present Car Insurance Market
Possessions of On-line Car Insurance in total Car
Insurance market : 7%
Rapid Growth
-> Within 2 or 3 years, In expectation of 15%
-> In 2009, In expectation of 35~40% of whole Market
-> Hyundai & Samsung preparing for approach to
Online Car Insurance Market
