media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
media of China & British
The Rate of Internet usage
400 million people in China is currently using Internet in 2010. (CNNIC, 2010)1 (total population: 1.33 billion) And 38.8 million people in Britain is currently using Internet in 2010. (UKMOM, 2010)2 (total population: 60 million)
Based on the research, the percentage of Internet usage is 31% in China and 64% in the Britain.
The nu
Internet => household
Background to the research
From ‘NAVER-expert information’
Crashed collectivism and individualism
Chinese government restriction
UK’s Internet expression
Diverse racial media, media censorship
Hypothesis
Internet culture is influenced to each country nationalism
Ⅰ. 서론
19세기를 인쇄 매체의 시대라 한다면, 20세기는 영상의 시대라 칭할 수 있다. 영상의 시대에서 가장 대중적인 매체가 바로 텔레비전이라는 사실은 다시 강조할 필요도 없다. 텔레비전은 국가를 초월하고 계급을 초월한 매체로 자리 잡게 되었다. 또한 현대 사회에서 텔레비전은 이미 일상생