1.IV & DV
Model Gender (IV)
Purchase Intention, Preference(DV)
How does gender affect consumer preference/P.I?
Mediator:
Interpersonal attraction
DV:
Purchase Intention,
Preference
IV: Model gender
Moderator:
Gender
Conclusion
Model gender is not very important for audience.
Mediator - After set up a clear and specific goal, mediators have to support achievement of their goal. First of all, direction makes people focusing on behaviors expected to achieve the goals. Based on the specific direction, people effort to achieve performance, and they have to persist their goals.
Moderator - In order to achieve goal successfully, a role of moderator is very important in
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
초략
Employees should have abilities and knowledge to get the goal.
Employees should be immersed in achieving goals.
Employees should be given the feedback on their achievements.
Complex tasks should be delivered to employees with sub-goals.
Situational constraints could lead to difficulty achieving goals.
necessity of goal setting
the difference according to teamwork and pressure fr