소개글
광고모델 성별의 효과에 대하여(영문)에 대한 자료입니다.
목차
1.IV & DV
2.Moderator
3.Conclusion
본문내용
1.IV & DV
Model Gender (IV)
Purchase Intention, Preference(DV)
How does gender affect consumer preference/P.I?
Mediator:
Interpersonal attraction
DV:
Purchase Intention,
Preference
IV: Model gender
Moderator:
Gender
Conclusion
Model gender is not very important for audience.