3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of well-being and expensive alcohol.
- Making difference on packaging.
3) Various consumers’ taste.
- Developing products according to age, class. 1) Too many brands.
- Overheating of market competition.
2) Weak management of manufacturing business.
- Poor inspection system.
To follow the social trend that the continuous sales increasing of wine and the creations of programs and institutions for training professional Sommeliers, we're make a plan about this tour package to know wine more and to achieve a certificate. As a result, this plan is two birds with one stone because we can widen our career.
We developed the package composed interesting contents ― under
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
CASE Black Diamond Equipment
SUMMARY
Black Diamond’s top management team had gathered to discuss the defect of its new product, the Black Prophet, which is axe for climbing up an ice wall because one of the its customer had a equipment problem made by Black Diamond while he was climbing the frozen waterfall. The top management team should make a conclusion whether or not its new products shou