consist of groups of multi-cultural family, combined nationality, each nationality, spouse, parents-in-law. by continuing self-help group meeting, psychological stability, intimacy with neighbors, mutualexchange of information and psychological support are formed
the rest of works are composed of four services.
emotional support through mentoring with local community member and connection
20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
of digital age’s communication are expressed by the concept of SNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, Social Network Service became one of the hot trends to communicate with others. SNS is not just a single website or online blogs, but one part of big social networks and the useful source of social capital. By SNS, people can meet in SNS, exchange in
of digital age’s communication are expressed by the concept of SNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, Social Network Service became one of the hot trends to communicate with others. SNS is not just a single website or online blogs, but one part of big social networks and the useful source of social capital. By SNS, people can meet in SNS, exchange in
emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early thirties
② Geographical Location: Major commercial market place in a big city and the places where there are lots of young floating population.
③ Critical Value: High Quality and Low Price, Neat and Sophisticated atmosphere