12.3 LEADERSHIP
What is Leadership?
The Process of influencing and motivating people
Optimistic about the vision of the venture
Encouraging the team members
What is the Team?
- The benefit from a combination of people with various skills, knowledge, and talents
Create a frequent and rich flow of ideas
Team leader should make good atmosphere
1) Newsworkers’ distrust of and disputing of individuals who propagate a point of view
2) Conflicts between professional norms and business norms
3) Conflicts between professional norms and entertainment norms
4) Controlled competition among newsworkers and among news organizations
5) The structure of television news messages
Considered these factors suggest that television news organiz
Cold War
promote democracies, free expression, free markets
Own any media or information organization
& Gather any information and disseminate the same
& any target audience
Drenching the world in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happe
new employees as the 'outsiders', whom are invaders from WWF trying to take WCW over. This created a lot of excitement which rose to it's peak when Hulk Hogan turned on WCW and affiliated with the outsiders to create the New World Order(NWO).
At first, betrayal of Hogan and this neworganization sent fans in an outrage. But as the story line went on, even though they were the bad guys beating
Key Points for Writing for Press Release
Is your news "newsworthy?"
Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions (who, what, where, when and why),
Provide the media with useful information about your organization, product, service or event.
If your press release reads like an advertisement, rewrite it.
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