1. Introduction
A subject of this writing
The reason of choosing the coffee mix
The reason of choosing market in the America
An approach method of topic
2. DongSuh & Coffee-mix
Introduction ofDong-Suh Foods
Who was the founder
Key dates in the company’s history
Location ofDong-Suh Foods
Famous products
Core Capability
2. DongSuh & Coffee-mix
Co
2. DongSuh & Coffee-mix
Introduction ofDong-Suh Foods
Who was the founder
Key dates in the company’s history
Location ofDong-Suh Foods
Famous products
Core Capability
Ⅰ. Introduction
1) Subject
It is subject of this writing to that coffee mix made by dongsuh foods enter American market successfully, and furthermore, globalize coffee mix. For advance of successful United States of America market, we need to research previously about present situation of America market and strength and weakness ofcoffee mix, and then, we have to scheme about the strateg
Ⅰ. Introduction
1) Subject
It is subject of this writing to that coffee mix made by dongsuh foods enter American market successfully, and furthermore, globalize coffee mix. For advance of successful United States of America market, we need to research previously about present situation of America market and strength and weakness ofcoffee mix, and then, we have to scheme about the strateg
ofcoffee house and even they had negative view about it because of the image of Doenjang Girls. But now franchise coffee house can be easily found in Korea. So many brands are newly rushing into this market and also many of them disappeared felling behind in the competition. In the process, we can find various marketing strategies.
This is why we are interested in franchise coffee house mark